For the next nine days, Pyxis Mobile's Mobile Productivity Blog will be publishing a series of articles providing the case for enterprise mobility, along with the technical considerations and evaluation criteria for selecting a mobile partner.
Let’s take a moment to define enterprise mobility -- Forrester Research defines it as “the ability for an enterprise to connect and control suppliers, partners, employees, assets, products, and customers from any location.” Having this constant contact capability is a critical asset of business operations.
Benefits of enterprise mobility:
- Opportunity to improve productivity
- Drive Revenue
- Build and deepen relationships with customers, employees, and partners
Organizations in a diverse range of verticals have already developed and executed enterprise-wide mobility strategies, with IDC estimating that 70 percent of the companies it surveyed are developing or have deployed at least one mobile application. Ignoring this growing trend will put firms at a competitive disadvantage while their peers excel and prosper from this connectivity simplicity tool.
So, why is hopping on the enterprise mobility bandwagon a necessity? To understand what’s at stake look no further than the unstoppable growth in the use of mobile devices to access web-based content. In 2008, the number of US residents using mobile devices to access news and find information more than doubled to 63.2 million. On a daily basis, 22.4 million of these users are connected and searching for information.
Much of that growth is due to an explosion in sales of iPhones, BlackBerrys, and other smartphone devices. In the first quarter of 2009, smartphone sales surpassed 36.4 million, an increase of 12.7 percent over Q1 of 2008, this despite a recession-driven 8.6 percent decrease in overall phone sales. In fact, smartphone purchases represented 13.5 percent of all device sales in the first quarter of 2009, up from 11 percent in the same quarter last year. eMarketer estimates that there will be 134.3 million mobile Internet users by 2013. This inexorable rise in smartphone ownership and usage is a major market shift. Your three key audiences: customers, employees, and partners – are using smartphones, thus providing you with a unique opportunity to connect with them in a whole new way.
Stay tuned for the next chapter of Embracing Enterprise Mobility where we’ll discuss insights on the ways companies are meeting the demands of their consumers.
Question: What is your firm's current mobile strategy? is it implemented? Is it working?
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