Experts are predicting painful layoffs as a result of the financial crisis of September 2008. One commentator predicts as many as 27,000 employees could lose their jobs in the aftermath of the BofA/Merrill merger. As a result, there will be a lot of talent available, enabling stronger firms to choose from among the very best financial advisors. Firms that can show strong operating results, a continuing commitment to advisors, and savvy use of the newest technologies will be in a good position to recruit these financial professionals.
In addition, the market shake-out should benefit firms that can show how they are different from failed or weak competitors. Consumers are likely to pay more attention to independent advisors, smaller banks, and regional firms. So large firms will need to provide transparent information about clients’ portfolios and prove their strength with the latest technology and tools. And small players should strive to demonstrate that they can not only remember clients’ names and faces but also execute at a high professional level.
For every advisor, market turbulence means that clients will need more handholding. It will be more important to keep up with real-time changes and respond promptly to information requests. To reassure nervous clients, performance reporting must be more timely. Advisors will need to connect 24/7.
Advisors today need the ability to gain productivity from mobile technology. They make calls, check email, surf websites, use GPS functionality to map locations. But these devices are underutilized. There is much more possible.


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